My professional path has been quite the journey…and that's the fun of being an entrepreneur! I'm focused on email marketing now because I view it as an amazing opportunity for entrepreneurial expression. It’s THE best way to build your community and develop a deeper connection with your people, and do it in a way that feels good to both you and your audience. Your email marketing can flow from you just as naturally as the other gifts and talents you share with the world through your business.
I’ve heard the call to entrepreneurship my whole life. In fact, I sold flavored toothpicks on the bus in middle school (that business was shut down fast when school officials decided it was not safe LOL)! I’ve practiced law, sold court reporting services, provided professional development services, and led organizational marketing/communications. I even had the largest speed dating business in Southern California for several years. I have over 20 years of marketing and business development experience plus 20 years of coaching experience. One common thread in ALL of my professional experiences is the power of email marketing – it’s a cornerstone of every successful business endeavor I’ve been a part of.
My current business started as Busy Girl’s Guide to Running, where I served as a motivational coach for women runners (I started running late in life, but that’s a story for another day). I knew the importance of email marketing, so I offered a free video series on the home page of my site, accessible after entering your email address. In the process of promoting that business, people kept commenting that they loved my video series structure and asking if I could help them create a similar structure. After a year I organically had a number of business clients (but no running clients!). The universe was clearing pushing me in a different direction, so I switched directions and created what ultimately has become eMail With H.E.A.R.T.
I’ve personally used everything I teach in eMail With H.E.A.R.T. in my own businesses and with clients – so I know it works! I’ve helped clients add hundreds of thousands of subscribers to their mailing lists and hundreds of thousands of dollars to their revenue stream. I offer clients all of what I’ve learned personally and through decades of work with entrepreneurs. By combining my devotion for helping business owners authentically express themselves through email marketing with my varied professional experiences, I’ve finally found work that feels great and elevates the planet (yes, I know that’s a big statement!).
Most other email marketing experts force you to focus on building the biggest list possible with strategies dedicated solely to sales. They minimize the meaning of email marketing to two things: the size of your list and the number of sales you can get from it. But email marketing has SO MUCH MORE POTENTIAL! My approach – eMail With H.E.A.R.T. – is grounded in growing your business ethically, nurturing your list diligently, and generating sales while keeping in mind there’s a person on the other side of that email address.
I work directly with clients and I’ve assembled an amazing support team to insure the strategic elements are delivered properly. With my team we deliver a unique combination of strategy AND implementation.What you achieve in our time working together depends on which service you select, with more intensive packages yielding greater outcomes. When I’m not supporting clients, you’ll find me in my favorite city (Chicago, Illinois), hanging out near beautiful Lake Michigan. I’m a runner and triathlete, so being close to the lake front path is essential to keeping my positive mindset. I’ve completed over 50 races including full marathons and Ironman® Wisconsin (that’s a wild story – ask me about it when we connect). I also love cooking and traveling and adventurous activities (I’ve bungee jumped twice!) Most of all, I love to laugh and I bring that sense of joy and laughter to all client engagements.