Lead Machine Lab is a 90 day, virtual, hands-on experience. It’s a combo “done WITH you” and “done FOR you” service where you have access to me and my team for both strategy and implementation to build the foundational framework and systems to begin more effectively using email marketing.
Email marketing is a tool that ALL businesses can utilize, yet few do so effectively. It's unfortunate because having an engaged email list is KEY to growing (and sustaining) a successful business. Social media is great, but it's not nearly as effective as email. As one 7-figure entrepreneur says “likes don't pay the bills – clients do.”
It's understandable WHY many of us don't focus on email marketing – the process can be overwhelming and it's hard to know where start and what to do to once you've started.
Most entrepreneurs have a lot of “SHOULDs” in this area:
- I SHOULD get my email marketing up and running
- I SHOULD update my website so people can sign up for my email list
- I SHOULD have a digital marketing plan
- I SHOULD send emails more often
- I SHOULD be making more money from my email list
This “SHOULD-ing all over yourself” doesn't solve the problem – it just creates more overwhelm. The overwhelm is worse if you don't know HOW to do all of this.
But even if you know how, finding the TIME to execute is tough.
This is exactly why I created Lead Machine Lab.
It's a supportive, fun environment that lets you turn your “SHOULD” list into the “DONE” list!
No more theory, no more talk about getting these projects done….the Lab is about implementation….
During your time in the Lab, you will:
- Design Your Inbound Marketing Blueprint
- Create A Compelling Freebie (aka Lead Magnet)
- Create Your Lead Magnet Web Pages
- Connect All the Technology
- Draft Your Email Welcome Sequence
- Identify Your Best Email List Building Strategy
- Perform A Tech Audit & Edit
- Complete A 90 Day Digital Marketing Plan & Content Calendar
You'll bring the content and ideas, my team will take care of all the tech.
This powerful experience was created after I realized how critical it is for everyone to have a structure in place to support their marketing efforts. I would see a dynamic, engaging speaker go onstage and deliver fantastic content that got the crowd excited, only to have nothing to offer them in terms of next steps and staying connected. Sure, they can encourage an audience to buy their latest book or read their blog, but those actions don’t keep you connected with your perfect audience.
Lead Machine Lab is perfect for coaches, speakers, authors, entrepreneurs, and thought leaders who are either not using email marketing or using it with unsatisfactory results. This experience is also good for supporters of thought leaders who can use it in their service delivery to their own clients and integrate into their own business practices as well.
Many commonly encountered problems of email marketing are solved during Lead Machine Lab. It solves the problem of not having a structure in place for collecting and nurturing leads you generate through speaking, networking, interviews, and all the marketing efforts you pour your time and energy into. Email marketing is the “glue” that holds all those marketing efforts together, and Lead Machine Weekend gives you the structure to act on the leads you’ve collected.
If you don’t have a structure in place for turning the contacts and people you’re meeting into leads, you’re frankly wasting your time (and money and energy). You must have a process to capture interested contacts and transform them into clients, otherwise you’re simply spinning your wheels without generating results.
People who have completed my Lead Machine process are blown away by it. They tell me they get more done a short time with me and my team than they have in three YEARS on their own. It’s a beautiful composition of learning the eMail With H.E.A.R.T. system with tangible outcomes at the end of a very short period of time. You’ll learn the importance of all the components of the machine while having the time and space to put the machine together that’s right for you.
This is a key distinction of Lead Machine Lab – you're building your machine that can be used immediately AND you're learning the strategies of how to keep it running afterwards. During the Lab you’re supported by me and my tech team, so you’ll understand how the machine is built so you can replicate time and time again.
The system I'll teach you is the same one I've used to create my own 6-figure business. And countless clients have done the same.
The first step to learning if Lead Machine Lab is right for you is to have a meaningful conversation with me. On this call we'll determine if the Lab is a good fit for both of us. I only work with people who are motivated to take action and who I know we can help. If we decide Lead Machine Lab is not a fit, I can provide resources to help you take your next best step.
CLICK HERE to sign up for a conversation with me.