Most speakers I know love to speak…yet many are so focused on getting the gig and prepping for the talk that they overlook a key opportunity. They deliver amazing content and have the audience excited about new possibilities, ready to take the next step…and then nothing happens.
Creating a follow up system is easy and it starts with collecting the email addresses of the attendees who want to take the next step. There are a variety of ways to do this, depending on the type of speaking engagement, size of the room, etc.
For more intimate engagements I recommend passing around a sign-up sheet, having them fill out a simple form, or collecting business cards. Just make sure you're clear on the sheet, form or in the call to action that you will be adding the email address provided to your mailing list.
For larger engagements try a text to join service. You've probably seen this at an event – you text a word to a phone number and get a reply asking for your email address. I like Join by Text (https://www.joinbytext.com/), but check your email platform to see if this is part of your service package. Many speakers like this method because it's more automated.
The key is to think through an easy way to stay connected with that audience you worked so hard to get in front of. So when you offer training or events or products of your own you already have a community of people who know, like and trust you and can't wait to work with you.
Plus you are WAY more attractive as a speaker at a public event if you can also promote the event and help fill the audience. With HEART,
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