Email marketing is similar to owning your own business…you’re never quite “finished”… it’s an ongoing process of consistent engagement and paying close attention to what works (and what doesn’t work) for you and your business. As you (and your business) change and evolve, so will your services and possibly even your point of view. You may even expand or change your ideal client avatar. As those things happen, you’ll want to adjust your lead magnets, ongoing content, and strategies. Email With H.E.A.R.T. is designed to help your messaging evolve as you evolve, so the content you are creating will always match who you are becoming and who you are attracting.
The best way to get started is with the eMail With H.E.A.R.T. Starter Kit, which gives you the framework of my philosophy and how I work with others. Access the kit by signing up HERE.
In general, the process of working together flows like this:
Meeting together to determine your goals and resources.
We have a meaningful conversation to get to know more about what you want to make happen using email marketing and whether the eMail With H.E.A.R.T. framework will help you generate those results. In this conversation we’ll also sort out if we’re an energetic fit to work together. If we’re a fit, we’ll sort out which of my services to start with. And if we’re not a fit, we’ll identify your next best step. Either way, you’ll get lots of value from this initial conversation.
If you need to BUILD your foundational elements, Lead Machine Weekend is your next step.
In this focused, productive, virtual weekend, we’ll set up all of the foundational email marketing elements (aka your “Lead Machine”). By the end of the weekend, you will have your entire structure and technology set up so that when you speak (and network and post on social media), you can capture the info of interested folks for your email list AND have a plan for how to stay in touch with them. We’ll also create a content calendar for the next 90 days.
When you’re ready to GROW your list, we’ll look at Virtual Summit Production
Virtual summits (aka telesummits) are a powerful tool that can help you add 500 to 20,000 new, qualified subscribers to your list. This is perfect for an entrepreneur who wants to generate new leads and create greater revenue.
In addition to new subscribers, virtual summits will also help you position yourself as an expert, create new content, establish relationships with experts in your field, and generate revenue for your business (both during and after the event).
When you’re ready to NURTURE your list, we’ll look at the eMail With H.E.A.R.T. Huddle and/or 1:1 coaching
Like any relationship, the key to deepening your connecting with your subscribers lies in consistently nurturing the relationship. This can be achieved through a group program (eMail With H.E.A.R.T. Huddle) or through private, 1:1 coaching. A key aspect of nurturing is paying close attention to a few key performance indicators such as the open rate, click through rate, unsubscribe rate and spam rate. Closely monitoring these numbers will help you understand what your audience wants and how you can better serve them. My nurture programs will help you interpret the numbers and develop strategies to drive the best results possible.