The Build component is where we create and assemble the foundational elements. This is done through Lead Machine Weekend where we create your lead magnet and set up the structure for capturing and communicating with your leads.
Growth of your list is centered around the Virtual Summit Production. Virtual summits are a great way to grow your list with qualified subscribers in a very short period of time.
Nurturing is the ongoing, consistent actions you take to keep your email marketing dynamic and your audience engaged with you through authentic communications. This includes regularly reviewing your results and metrics to make sure the results you’re generating are the ones you desire (and making adjustments as necessary to align with your targeted outcomes). Nurturing happens in the form of eMail With H.E.A.R.T. Huddle or One-on-One Coaching with me.
eMail With H.E.A.R.T.
eMail With H.E.A.R.T. is my signature system and the guiding ideology for everything I do. I created this system because I wanted to change the conversation around email, to shift the focus from just building a big list to building a curated, quality list of subscribers who are aligned with your business and vision. The key is that we are building a relationship with our subscribers and looking at email marketing holistically.
Central to the eMail With H.E.A.R.T. philosophy is that there is a person on the other side of the email address and we want to honor the person and the relationship.
The eMail With H.E.A.R.T. pillars focus on the most important influences in successful email marketing:
This is the HOW of the system, focused on the process and structure for getting subscribers on your email list. Permission is key to this process. The best way to get permission is to create a free piece of content (aka a “lead magnet”) to offer in exchange for an email address. You then promote the lead magnet through speaking, networking, social media, etc.
ENGAGING CONTENT is critical to email marketing success. It’s important to be dynamic in your emails and use a variety of sources for creating your content.
Using your AUTHENTIC VOICE is unmistakably powerful. By stepping into who you really are, what you’re about and really showing off who you are individually, you can draw in those people who really know, like, and trust you.
REGULARITY is so important! By being a consistent voice, you build greater trust with subscribers, keep your brand relevant, and keep your message regularly in front of your ideal audience.
Utilizing and capitalizing on the TECHNOLOGY available is one of your greatest assets in email marketing. It’s important to understand the technology you’re using and the numbers/results you’re achieving through that use.
Keeping in mind that eMail With H.E.A.R.T. is the paradigm we work within, the services and processes all fall within 3 main actions related to email marketing and your email list: Build, Grow, Nurture.
How does eMail With H.E.A.R.T. solve problems?
Operating under this framework, several common problems associated with email marketing are resolved: inconsistent revenue generation from your email, not knowing what to say to your mailing list, uncertainty about how often to send communications, creating a list of people who aren’t interested or don’t match your client avatar, and misunderstanding about the efficacy of your email marketing efforts. All of these are addressed and solved using the eMail With H.E.A.R.T. system.
Who is eMail With H.E.A.R.T. meant for?
eMail With H.E.A.R.T. is intended for coaches, speakers, authors and entrepreneurs who want to make a mindful impact with what they are doing. It’s meant for anyone with a big idea to share with the world. These are people who are conscious of what they’re putting out into the world and how they are showing up. For these professionals, eMail With H.E.A.R.T. has a lot to offer.
eMail With H.E.A.R.T. takes away the pain of an email list that doesn’t respond or that you don’t know how to grow. It’s a simple, straightforward process for staying in touch with your ideal client. You will actually get to love email. I know that’s a bold statement – but it’s true!
For people who support coaches, speakers and authors, eMail With H.E.A.R.T. also has a lot to offer. If you are a complementary service provider (such as a web or graphic designer, virtual assistant, or social media manager), this system will give you a structure for generating your own revenue and client bases. It also provides you with a framework for engaging with your own clients as well as developing and cultivating a list of your ideal clients. Finally, it strengthens your understanding of how to stay in touch in a way that feels right and resonates with who you are.
Finally for those who serve to spread and amplify messages by thought leaders (e.g. conference planners), eMail With H.E.A.R.T. gives you access to speakers and presenters that provide content that is interesting, entertaining and useful for attendees. Audiences are given immediate tools that can be used right away with their very next email and help them understand how to leverage email in a way they haven’t experienced before.
How can you know if it’s right for you?
If you are a coach, speaker, author, entrepreneur, or thought leader who is either not using email because you don’t know how to generate results with it, or you are using email but not generating the results you want….. This is perfect for you.
Does it really work?
Of course! I use this method every day in my own business, as well as with all my clients. Because I’ve used eMail With H.E.A.R.T. for years personally and have built a business around it, it has demonstrable success for both myself and my clients!
What do others think about eMail With H.E.A.R.T.?
I’m not overstating it when I say everyone LOVES it! The feedback I get is that people feel like the time for this has come, that this feels like the conversation we should be having about email marketing. Clients appreciate that it takes the focus away from the “sell at any cost” culture that only serves to treat people as a number. It rightly places the emphasis on the human side of communication and on making genuine connections.
How do I get eMail With H.E.A.R.T.?
The easiest way to get familiar with the system is to take my eMail With H.E.A.R.T. Assessment. This will give you an overview of my system and quickly identify changes to make to generate better results. It will also give you a taste of what your clients might experience when you implement the system (practice what I preach!) You can sign up on the Home page.